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DTSTART;TZID=America/New_York:20240220T180000
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DTSTAMP:20260429T072109
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UID:10015036-1708452000-1708459200@goodmorningwilton.com
SUMMARY:WLA/SCORE: Target Marketing — Fishing with a Spear\, not a Net
DESCRIPTION:Join Wilton Library for a small business presentation hosted by SCORE on Target Marketing. Historically\, the classic “sales funnel” characterizes the “sales lead generation” process. With this technique\, the seller casts a wide net over a large group of prospective customers with hopes of connecting with interested clients. Today’s digital world and related resources provide the seller with the means to implement more effective “targeted” marketing. Thus\, a specific benefit message is provided to a better-defined audience. \nDuring the workshop\, attendees will:\n– Examine the “traditional” approach to lead generation (“sales funnel”) and its implications and limitations\n– Present an alternative “targeted” approach to lead generation and its benefits\n– Discuss the importance of differentiating the product or service they offer to enable their competitive advantage rather than competitive price\n– Present ways they might differentiate their product/service\, and provide several examples to illustrate this concept\n– Discuss how to use their competitive advantage(s) to identify best target customers\n– Review the benefits derived from ‘Target Marketing’ vs. traditional sales lead generation \nPeter Engstrom is the founder and Managing Director of Mainly Marketing\, a consulting firm increasing businesses marketing effectiveness and sales profits for more than 30 years. Clients have included EG&G\, Cutler-Hammer\, EATON\, Kollmorgen\, Panasonic\, and others. As the SCHMERSAL USA and STEUTE Meditech founder and COO\, he profitably grew both into market share leaders in North America. Engstrom is also an Adjunct Professor in the Jack Welch College of Business at Sacred Heart University teaching various undergraduate and graduate marketing courses. \nRegistration is suggested online. Email for more information.
URL:https://goodmorningwilton.com/event/wla-score-target-marketing-fishing-with-a-spear-not-a-net/
LOCATION:Wilton Library\, 137 Old Ridgefield Rd.\, Wilton\, CT\, 06987
CATEGORIES:Business,Educational,Library,Networking,Presentation
ATTACH;FMTTYPE=image/jpeg:https://goodmorningwilton.com/wp-content/uploads/2024/02/TARGET_MARKETING_COMBO_2C59C442.jpg
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DTSTART;TZID=America/New_York:20240603T183000
DTEND;TZID=America/New_York:20240603T200000
DTSTAMP:20260429T072109
CREATED:20240530T005638Z
LAST-MODIFIED:20240530T005638Z
UID:10016930-1717439400-1717444800@goodmorningwilton.com
SUMMARY:The Secret WWII Concentration Camp Diary of Odd Nansen
DESCRIPTION:The New Yorker hails From Day to Day\, the World War II concentration camp diary\, as “among the most compelling documents to come out of the war\,”. Secretly written by Odd Nansen\, a Norwegian\, it is one of only a handful ever translated into English. Nansen\, arrested in January 1942\, was held captive in various Nazi camps in Norway and Germany. During this time he wrote this inspiring diary illuminating daily struggles. It chiefly illustrates not only his survival\, but the fight to preserve his sanity and maintain his humanity.  \nTimothy Boyce rescued the diary from oblivion after having been out of print for over 60 years. He discovered it from reading the memoir of another Holocaust survivor. Nansen saved this 10 year-old boy while both were imprisoned in Sachsenhausen. Through selected readings\, Boyce will discuss and explain who Nansen was. Moreover\, he discusses why he was arrested\, why he wrote the diary\, how he preserved it\, and why this diary is as important today as it was when first written. Boyce will also sell his book at the event. \nBoyce practiced law for many years\, most recently serving as the Managing Partner of the Charlotte\, NC office of Dechert LLP\, an international law firm. His articles appear in The Quarterly Journal of Military History\, World War II Magazine\, The Scandinavian Review and Viking Magazine. Boyce\, who currently lives in Tryon\, NC\, retired in 2014 to devote his time to writing and speaking. \nRegister online.
URL:https://goodmorningwilton.com/event/the-secret-wwii-concentration-camp-diary-of-odd-nansen/
LOCATION:Wilton Library\, 137 Old Ridgefield Rd.\, Wilton\, CT\, 06987
CATEGORIES:Book Group,Book Signing,discussion,Library,Presentation
ATTACH;FMTTYPE=image/jpeg:https://goodmorningwilton.com/wp-content/uploads/2024/05/Timphoto.jpg
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DTSTART;TZID=America/New_York:20240605T130000
DTEND;TZID=America/New_York:20240605T150000
DTSTAMP:20260429T072109
CREATED:20240530T014706Z
LAST-MODIFIED:20240530T014706Z
UID:10016932-1717592400-1717599600@goodmorningwilton.com
SUMMARY:Let's Talk Ticks
DESCRIPTION:Everyone knows someone who has had a tick or contracted Lyme disease. It’s something Connecticut residents avoid from Spring to Fall. \nJoin Wilton Library on June 5 at 1 p.m. to learn about tick identification\, discuss prevention strategies\, learn how to remove a tick\, know when to see a doctor and understand about common tick associated diseases. Also learn about the role that the Wilton Health Department plays in regards to ticks. \nThe library is pleased to welcome presenter\, Quaisha Andrews\, Assistant Director of Health & Sanitarian for the Wilton Health Department. \nRegistration is suggested online.
URL:https://goodmorningwilton.com/event/lets-talk-ticks/
LOCATION:Wilton Library\, 137 Old Ridgefield Rd.\, Wilton\, CT\, 06987
CATEGORIES:Educational,Health & Wellness,Library,Nature,Presentation
ATTACH;FMTTYPE=image/png:https://goodmorningwilton.com/wp-content/uploads/2024/05/TicksPicture.png
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