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DTSTART;VALUE=DATE:20201101
DTEND;VALUE=DATE:20201201
DTSTAMP:20260423T155915
CREATED:20201103T195036Z
LAST-MODIFIED:20201105T113400Z
UID:10010021-1604188800-1606780799@goodmorningwilton.com
SUMMARY:Shop Wilton Week and Shop Wilton in November
DESCRIPTION:The Wilton Chamber of Commerce has teamed up with local businesses\, retailers\, and merchants to present “Shop Wilton Week” beginning Monday\, Nov. 9 and lasting through Sunday\, Nov. 15 for daily specials and promotions! \nOn top of the promotions that week\, for the entire month of November\, shoppers can pick up a “shopping postcard” at participating retailers. Guests will be able to visit merchants with their shopper card and each time they spend more than $25\, they will receive a stamp.  After accumulating three stamps\, the shopper can submit their completed postcard to any participating store to be entered to win items from our local businesses! Retailers interested in participating please email the Chamber. \nThere’s more! Enjoy an interactive game while you shop! Here’s how to play: \nEach participating retailer will have a special QR code hidden somewhere in their store. Take a picture inside the store or a selfie\, scan the QR code\, answer the question\, and tag the Wilton Chamber on Instagram @enjoywilton. Two shoppers will be randomly drawn to win a $50 Wilton Chamber of Commerce Gift Certificate! Winners will be announced on Dec. 4\, 2020. \nMake sure to shop and support Wilton’s local businesses! Participating retailers are: \nB Chic\nBubble & Brew\nBev Max\nBlue Star Bazaar\nChampagne Taste\nClassically Cate\nEco Chic\nGlow Beauty Bar\nHappy Hands Art & Pottery\nLocal Soul\nLove + Lights Salon Studio\nOpen House Gift Shop\nPet Pantry Warehouse\nRiver Road Gallery\nSignature Style\nSnappy Gator\nSola Salon\nSouthern Yankee\nSweet Pierre’s\nThe Painted Cookie\nTown Center Toys\nWilton Hardware
URL:https://goodmorningwilton.com/event/shop-wilton-week/
LOCATION:Wilton Center\, Old Ridgefield Road\, Wilton\, CT\, 06897\, United States
CATEGORIES:Business,Sale
ATTACH;FMTTYPE=image/png:https://goodmorningwilton.com/wp-content/uploads/2020/11/Shop-Wilton-QR-event.png
ORGANIZER;CN="Wilton Chamber of Commerce":MAILTO:info@wiltonchamber.com
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20210218T190000
DTEND;TZID=America/New_York:20210218T210000
DTSTAMP:20260423T155915
CREATED:20210216T211712Z
LAST-MODIFIED:20210216T213512Z
UID:10009194-1613674800-1613682000@goodmorningwilton.com
SUMMARY:Women-Owned Small Business Round Table With Representative Stephanie Thomas
DESCRIPTION:Join Representative Thomas\, Hughes\, Dathan\, CT Women’s Business Development Council (WBDC) CEO Fran Pastore\, and WBDC Business Advisor Sherry Konwerski for a virtual forum on Thursday\, Feb. 18\, 7:00 PM to learn about federal and state programs to help small businesses\, and specific resources to support women and minority-owned businesses. \nRegister here. 
URL:https://goodmorningwilton.com/event/women-owned-small-business-round-table-with-representative-stephanie-thomas/
LOCATION:ZOOM
CATEGORIES:Business,discussion,Webinar,Women,Zoom Call
ATTACH;FMTTYPE=image/png:https://goodmorningwilton.com/wp-content/uploads/2021/01/Stephanie-Thomas-cropped.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20221101T080000
DTEND;TZID=America/New_York:20221130T190000
DTSTAMP:20260423T155915
CREATED:20221031T150000Z
LAST-MODIFIED:20221031T150203Z
UID:10011498-1667289600-1669834800@goodmorningwilton.com
SUMMARY:Shop Wilton
DESCRIPTION:The Wilton Chamber of Commerce has teamed up with Kimco Realty to support our local businesses\, retailers\, and merchants for the return of “Shop Wilton” in November. Pick up your frequent shopper card at participating stores or at the Chamber office then SHOP\, SUPPORT\, and WIN prizes! \nGuests will be able to visit merchants with their shopper card and every $25 purchase earns them a stamp (ex: a $75 purchase is equivalent to 3 stamps). After accumulating three stamps\, the shopper can submit their completed postcard to any participating store or at the Chamber office and be entered to win prize items and gift cards from our local businesses! Winners will be announced on Dec. 2nd at our Holiday Stroll celebration. \nRestaurants and retailers interested in participating please contact us at info@wiltonchamber.com \nMake sure to shop and support our local businesses! Participating establishments are: \nBeautiful You Salon at Sola Salons\nB Chic\nBevMax\nChampagne Taste\nClassically Cate\nGreat Clips\nHappy Hands Pottery\nKumon of Wilton\nLocal Soul\nMarly’s Bar and Bistro\nMel B Styling at Sola Salons\nOpen House Gift Shop\nPainted Cookie\nRiver Road Gallery\nSDSS Martial Arts of Wilton\nSignature Style\nSnappy Gator\nSoBol of Wilton\nSweet Pierre’s\nWilton Hardware\nYour CBD Store \n*This event is proudly presented by Wilton River Park Shopping Center which is owned and operated by Kimco Realty. The shopping center features twenty acres of premier office and retail properties. Situated in a park-like setting amidst a sculpture garden and mature plantings\, the Park offers a rare opportunity to work\, shop and play in one of the most beautiful towns in Fairfield County – Wilton\, Connecticut!
URL:https://goodmorningwilton.com/event/shop-wilton/
LOCATION:Wilton\, CT\, United States
ATTACH;FMTTYPE=:
ORGANIZER;CN="Wilton Chamber of Commerce":MAILTO:info@wiltonchamber.com
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20221207T183000
DTEND;TZID=America/New_York:20221207T200000
DTSTAMP:20260423T155915
CREATED:20221129T155501Z
LAST-MODIFIED:20221130T180604Z
UID:10011530-1670437800-1670443200@goodmorningwilton.com
SUMMARY:Tax Items to Consider for Personal/Small/Medium Businesses before 12/31/22
DESCRIPTION:Join us at Wilton Library for an opportunity to review your 2022 business expenses before year end. \nAttendees will learn: pass-through business forms; qualified business income deduction for pass-through business forms; employee or independent contractor?; 15.3% self-employment tax; and required Minimum Distribution (RMD). \nPrior to the Workshop: Review 12/31/21 tax return and identify changes for 2022 tax return. \nJoseph R. D’Agostin has over 40 years’ experience in accounting and taxes while working in public accounting\, small business and the IRS\, where he retired in 2008 as a Revenue Agent. He also has been an adjunct at Fairfield University since 1972 and Manhattanville College since 2008. Contact Joseph at joseph.dagostin@scorevolunteer.org. \nRegistration required. To register\, visit www.wiltonlibrary.org and click on SCORE’s registration link in event listing. For more information\, contact asato@wiltonlibrary.com.
URL:https://goodmorningwilton.com/event/tax-items-to-consider-for-personal-small-medium-businesses-before-12-31-22/
LOCATION:Wilton Library
ATTACH;FMTTYPE=:
ORGANIZER;CN="Wilton Library":MAILTO:publicity@wiltonlibrary.org
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20230329T190000
DTEND;TZID=America/New_York:20230329T203000
DTSTAMP:20260423T155915
CREATED:20230312T120306Z
LAST-MODIFIED:20230312T120306Z
UID:10010427-1680116400-1680121800@goodmorningwilton.com
SUMMARY:Explore Connecticut Wineries with the "Nutmeg Nose"
DESCRIPTION:Join Wilton Library in the Brubeck Room for a virtual ride through Connecticut’s wine country and learn about our state’s 40 plus wineries. Your wine guide will be Michelle Griffis\, nicknamed by friends as “The Nutmeg Nose.” An enthusiast of Connecticut’s wineries\, Griffis will discuss the array of fantastic\, award-winning wineries here in our state. She will also share dining options which include vineyards with on-site cafes\, food trucks and BYO picnic options. Whether you like a dry rose’\, a crisp white or a hearty red\, our state offers a wine for your palette. With beautiful scenery\, daily tastings and live music\, Connecticut wineries make great destinations. \nGriffis is a writer\, corporate communications professional and public speaker who has been speaking to audiences since 2019 about the over 40 wineries in Connecticut. Her brand\, The Nutmeg Nose\, supports not only the Connecticut wineries\, but also local small businesses including breweries\, boutiques and eateries. \nRegistration is required. Register on the Wilton Library website. For more information\, contact Andrea Sato.
URL:https://goodmorningwilton.com/event/explore-connecticut-wineries-with-the-nutmeg-nose/
LOCATION:Wilton Library\, 137 Old Ridgefield Rd.\, Wilton\, CT\, 06987
CATEGORIES:discussion,Educational,Food,Free,Library,Not for profit,Presentation
ATTACH;FMTTYPE=image/png:https://goodmorningwilton.com/wp-content/uploads/2023/03/NUTMEGNOSE_93B95DB7.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20230504T180000
DTEND;TZID=America/New_York:20230504T193000
DTSTAMP:20260423T155915
CREATED:20230425T162746Z
LAST-MODIFIED:20230425T163604Z
UID:10011827-1683223200-1683228600@goodmorningwilton.com
SUMMARY:WLA/SCORE: Simple Steps Cohort Meeting
DESCRIPTION:Join Wilton Library and get your questions about starting a new business answered by real entrepreneurs in your community who are running or are in the process of starting a business. \nWho Should Attend? \nAnyone who is planning to start a business\, looking to grow an existing business or planning to sell a current business. \nThese meetings are designed to encourage networking among the entrepreneurs and enable learning in a safe yet practical way. Facilitated by SCORE mentors with expertise in all aspects of starting a business in Fairfield County\, questions about all stages of starting a business will be addressed. \nRegister on the Wilton Library’s website.  For more information\, contact Andrea Sato.
URL:https://goodmorningwilton.com/event/wla-score-simple-steps-cohort-meeting/
LOCATION:Wilton Library\, 137 Old Ridgefield Rd.\, Wilton\, CT\, 06987
CATEGORIES:Business,Free,Library,Meeting,Networking,Not for profit
ATTACH;FMTTYPE=image/jpeg:https://goodmorningwilton.com/wp-content/uploads/2023/04/SCORE_FAIRFIELD_COUNTY_62577D5F_1D75C09C.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20230907T183000
DTEND;TZID=America/New_York:20230907T200000
DTSTAMP:20260423T155915
CREATED:20230821T094743Z
LAST-MODIFIED:20230821T094743Z
UID:10012521-1694111400-1694116800@goodmorningwilton.com
SUMMARY:WLA/SCORE: Elevate Your Brand with Values with Jay Mandel
DESCRIPTION:Join professor\, consultant\, and coach Jay Mandel‘s transformative workshop at Wilton Library\, inspired by his book Brand Strategy in Three Steps. Merge personal and professional values with strategy\, discovering authenticity\, and rejecting shady tactics. Evolve into a principled yet successful business – because your values define your value! \n– Achieve business success by aligning personal values with brand strategy\n– Inject fearless personality and values for an impactful\, authentic brand\n– Develop branding methods that align with values and communicate effectively \nMandel\, a multi-faceted entrepreneur\, author\, professor\, consultant\, and coach\, embodies core values of candor\, curiosity\, and collaboration. With two decades of corporate experience\, including roles like a former social media and content lead for Mastercard’s global team\, Mandel brand methodology is honed through corporate\, entrepreneurial and academic experience. What do you value and how has it’s shaped your life and career? Email your thoughts ahead of the presentation. \nRegister on the Wilton Library’s website.  For more information\, contact Andrea Sato.
URL:https://goodmorningwilton.com/event/wla-score-elevate-your-brand-with-values-with-jay-mandel/
LOCATION:Wilton Library\, 137 Old Ridgefield Rd.\, Wilton\, CT\, 06987
CATEGORIES:Business,Free,Library,Networking,Not for profit,Presentation
ATTACH;FMTTYPE=image/jpeg:https://goodmorningwilton.com/wp-content/uploads/2023/08/JAY_MANDEL_COMBO_BDFC3E12.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20231204T180000
DTEND;TZID=America/New_York:20231204T193000
DTSTAMP:20260423T155915
CREATED:20231127T210527Z
LAST-MODIFIED:20231127T210527Z
UID:10014224-1701712800-1701718200@goodmorningwilton.com
SUMMARY:Wilton Library Association/SCORE: Leveraging the Power of Social Media to Grow Your Business
DESCRIPTION:Please join Wilton Library for this informative SCORE workshop. \nSocial media is becoming increasingly important for businesses. Understanding the interests\, preferences\, and behaviors of your customers will help you to create content that resonates with them. You also want to consider which platforms your customers are using so you can tailor your content to fit the platform requirements. \nAttendees will learn: \n\nHow to use digital marketing effectively\nDevelop a social media marketing strategy\nInfo on the various social media platforms\nTools to help you build and execute your strategy\nLearn how SCORE can help you\n\nPrior to the workshop: consider who your clientele is (age\, location\, interest) and what social media platforms you use today? \nNalini Goolsarran\, founder of EdgeSpace Marketing\, has a passion for transforming business practices and streamlining communications. She has over 10 years of experience in information technology\, project management and communications. Currently she provides website development\, social media marketing and SEO services to small business/nonprofits. \nRegistration is suggested. To register and see more details\, visit the Wilton Library online.
URL:https://goodmorningwilton.com/event/wilton-library-association-score-leveraging-the-power-of-social-media-to-grow-your-business/
LOCATION:Wilton Library\, 137 Old Ridgefield Rd.\, Wilton\, CT\, 06987
CATEGORIES:Business,Free,Library,Networking,Not for profit,Presentation,Workshop
ATTACH;FMTTYPE=image/jpeg:https://goodmorningwilton.com/wp-content/uploads/2023/11/DIGITAL_MARKETING_SCORE_D7BC6D31.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20231218T183000
DTEND;TZID=America/New_York:20231218T200000
DTSTAMP:20260423T155915
CREATED:20231210T162015Z
LAST-MODIFIED:20231210T162015Z
UID:10014910-1702924200-1702929600@goodmorningwilton.com
SUMMARY:WLA/SCORE: Tax Items to Consider Before December 31
DESCRIPTION:Please join Wilton Library for an opportunity to review your 2023 business expenses before year end. Joseph D’Agostin will review small business income tax areas and discuss:\n• Pass-through business forms\n• Qualified business income deduction for pass-through business forms\n• Employee or independent contractor?\n• 15.3% self-employment tax\n• Required Minimum Distribution (RMD) \nJoseph R. D’Agostin has over 40 years’ experience in accounting and taxes while working in public accounting\, small business and the IRS\, where he retired in 2008 as a Revenue Agent. He also has been an adjunct at Fairfield University since 1972 and Manhattanville College since 2008. \nRegister on the Wilton Library website.
URL:https://goodmorningwilton.com/event/wla-score-tax-items-to-consider-before-december-31/
LOCATION:Wilton Library\, 137 Old Ridgefield Rd.\, Wilton\, CT\, 06987
CATEGORIES:Business,Free,Library,Not for profit,Presentation,Workshop
ATTACH;FMTTYPE=image/png:https://goodmorningwilton.com/wp-content/uploads/2023/12/Tax-Planning.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20240207T180000
DTEND;TZID=America/New_York:20240207T200000
DTSTAMP:20260423T155915
CREATED:20240207T024941Z
LAST-MODIFIED:20240207T024941Z
UID:10015004-1707328800-1707336000@goodmorningwilton.com
SUMMARY:WLA/SCORE: SCORE Entrepreneurial Cohort (Session 5)
DESCRIPTION:Get your questions about managing and growing your business answered by real entrepreneurs in the community. With Ivonne Zucco as the highlighted speaker for this workshop at Wilton Library\, she will discuss managing and growing a business with workshop participants. The discussion focuses on what many business owners need to know about the most effective tool for obtaining clients. \nMany people dread networking because they feel they are supposed to sell something to strangers. Nevertheless\, networking can be fun and even exciting! More importantly\, knowing how to network is crucial to standing out in this competitive market. People prefer to do business with someone they have met in person — no social media or marketing will ever replace that personal touch. \nIn this interactive\, hands-on workshop: \n\nLearn about the importance of creating lifelong networks and how to do it.\nBecome inspired to speak about what you do and the significance of knowing your “Why”\nCreate and practice your own elevator pitch.\n\nBy the end of the workshop\, your confidence and comfort with networking will compel people to remember your name when they need your services. As the Founder and CEO of A Better Story Coaching\, Zucco’s mission is to support individuals and companies and help unlock the potential everyone has within. Her unique analytical thinking and foresight skills allow her to generate creative solutions to organizational challenges and long-term projects. Zucco also easily translates ideas into actionable plans connecting missions to programs. \nEnjoy refreshments and networking from 6-6:30 p.m. Feel free to send business management questions for Ivonne in advance to Bill Pressley. \nRegistration is suggested. Visit the event listing for a registration link. For any other questions\, contact Pressley.
URL:https://goodmorningwilton.com/event/wla-score-score-entrepreneurial-cohort-session-5/
LOCATION:Wilton Library\, 137 Old Ridgefield Rd.\, Wilton\, CT\, 06987
CATEGORIES:Business,discussion,Free,Library,Meeting,Networking,Presentation
ATTACH;FMTTYPE=image/jpeg:https://goodmorningwilton.com/wp-content/uploads/2024/02/SCORE_FAIRFIELD_COUNTY_62577D5F.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20240220T180000
DTEND;TZID=America/New_York:20240220T200000
DTSTAMP:20260423T155915
CREATED:20240209T232709Z
LAST-MODIFIED:20240209T232709Z
UID:10015036-1708452000-1708459200@goodmorningwilton.com
SUMMARY:WLA/SCORE: Target Marketing — Fishing with a Spear\, not a Net
DESCRIPTION:Join Wilton Library for a small business presentation hosted by SCORE on Target Marketing. Historically\, the classic “sales funnel” characterizes the “sales lead generation” process. With this technique\, the seller casts a wide net over a large group of prospective customers with hopes of connecting with interested clients. Today’s digital world and related resources provide the seller with the means to implement more effective “targeted” marketing. Thus\, a specific benefit message is provided to a better-defined audience. \nDuring the workshop\, attendees will:\n– Examine the “traditional” approach to lead generation (“sales funnel”) and its implications and limitations\n– Present an alternative “targeted” approach to lead generation and its benefits\n– Discuss the importance of differentiating the product or service they offer to enable their competitive advantage rather than competitive price\n– Present ways they might differentiate their product/service\, and provide several examples to illustrate this concept\n– Discuss how to use their competitive advantage(s) to identify best target customers\n– Review the benefits derived from ‘Target Marketing’ vs. traditional sales lead generation \nPeter Engstrom is the founder and Managing Director of Mainly Marketing\, a consulting firm increasing businesses marketing effectiveness and sales profits for more than 30 years. Clients have included EG&G\, Cutler-Hammer\, EATON\, Kollmorgen\, Panasonic\, and others. As the SCHMERSAL USA and STEUTE Meditech founder and COO\, he profitably grew both into market share leaders in North America. Engstrom is also an Adjunct Professor in the Jack Welch College of Business at Sacred Heart University teaching various undergraduate and graduate marketing courses. \nRegistration is suggested online. Email for more information.
URL:https://goodmorningwilton.com/event/wla-score-target-marketing-fishing-with-a-spear-not-a-net/
LOCATION:Wilton Library\, 137 Old Ridgefield Rd.\, Wilton\, CT\, 06987
CATEGORIES:Business,Educational,Library,Networking,Presentation
ATTACH;FMTTYPE=image/jpeg:https://goodmorningwilton.com/wp-content/uploads/2024/02/TARGET_MARKETING_COMBO_2C59C442.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20240530T180000
DTEND;TZID=America/New_York:20240530T200000
DTSTAMP:20260423T155915
CREATED:20240514T210204Z
LAST-MODIFIED:20240514T210204Z
UID:10016899-1717092000-1717099200@goodmorningwilton.com
SUMMARY:WLA/SCORE: Simple Steps to a Well-Run Business — Operate
DESCRIPTION:The first session of this three-part workshop series at Wilton Library focuses on the current state of a business — the people and the numbers. This will discuss how to better understand the financials and key metrics\, as well as optimizing relationships with the business’ people: employees\, clients and suppliers. \nWhat will be covered:\n– Understanding the relationship between profitability and cash flow — and why to focus on both\n– Visualizing key trends\n– Identifying key metrics that define your business\n– Tools to track your financial information\n–  Why relationships are key to business success\n– Noting the various relationships your business has: employees\, customers\, vendors\, and how to maximize them\nNote*: The intended participants for these three workshops are growing and established business owners. \nRobert Harvey developed and scaled two business systems from inception during his business career. He built one of the largest fence contractors in his twenties and thirties by capturing over 26% of all new home fences in Ontario. Harvey replicated university student trained fence companies to do this. In his forties and fifties\, Harvey dominated the internet for healthcare products in the senior home accessibility field. The utilization of over 100 keywords in Google for more than a decade developed into a lead generation business. This resulted in excess of 200\,000 leads that covered 85% of North America with 200 affiliates. In addition\, Harvey was able to develop over 22 Silver Cross locations. His company was purchased by a publicly traded company on the TSX (SIS). Specialties: Franchise development\, market share penetration\, website SEO\, salesforce customization and business model replication. \nSee event listing online for registration link.
URL:https://goodmorningwilton.com/event/wla-score-simple-steps-to-a-well-run-business-operate/
LOCATION:Wilton Library\, 137 Old Ridgefield Rd.\, Wilton\, CT\, 06987
CATEGORIES:Business,Educational,Library,Networking,Presentation
ATTACH;FMTTYPE=image/png:https://goodmorningwilton.com/wp-content/uploads/2024/05/SESSION_1A_2395A8A4.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20240605T180000
DTEND;TZID=America/New_York:20240605T200000
DTSTAMP:20260423T155915
CREATED:20240530T015402Z
LAST-MODIFIED:20240530T015402Z
UID:10016933-1717610400-1717617600@goodmorningwilton.com
SUMMARY:WLA/SCORE: Simple Steps to a Well-Run Business - Navigate
DESCRIPTION:The second session of this three-part workshop series at Wilton Library focuses on the business life cycle\, which involves determining the phase a business is in and strategizing for that particular phase. \nWhat will be covered:\n– A business life cycle’s 5 Stages – Including the “Exit Plan”\n– The differences in strategy for each phase\n– Your role as CEO / owner in each phase – “Delegate or die.”\n– The 1. 2. 3. Rule regarding customers – “What do they really want?”\n– Doing SWOT (strengths\, weaknesses\, opportunities and threats) analysis to assess internal and external factors that may impact your business. “Plug your holes.”\nNote: The intended participants for these 3 workshops are growing and established businesses \nPhilip FitzGerald is the founder of Amplify Consulting Services\, where he helps small businesses prepare for M&A transactions through exit planning\, due diligence preparation and general transaction process support. Prior to founding Amplify\, Phil was an investment banker for over 20 years with UBS and other firms. His experience includes buy-side and sell-side M&A\, IPOs\, public and private equity and debt financing transactions\, general corporate advisory and strategic planning and operations. He has also worked with companies of all sizes and stages\, including the Fortune 500\, public and private companies\, family and founder-owned businesses as well as startups. \nRegister at event listing online (required).
URL:https://goodmorningwilton.com/event/wla-score-simple-steps-to-a-well-run-business-navigate/
LOCATION:Wilton Library\, 137 Old Ridgefield Rd.\, Wilton\, CT\, 06987
CATEGORIES:Business,Educational,Library,Networking,Presentation,Workshop
ATTACH;FMTTYPE=image/jpeg:https://goodmorningwilton.com/wp-content/uploads/2024/05/navigatebusness.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20240612T180000
DTEND;TZID=America/New_York:20240612T200000
DTSTAMP:20260423T155915
CREATED:20240601T001237Z
LAST-MODIFIED:20240601T001237Z
UID:10017020-1718215200-1718222400@goodmorningwilton.com
SUMMARY:WLA/SCORE: Simple Steps to a Well-Run Business - Communicate
DESCRIPTION:The third session of this workshop series at Wilton Library focuses on how to communicate a business’ core value in marketing communications. What value do you add in addition to the products or services? Is there an effective message? \nWhat will be covered:\n– Price versus value\n– Defining customer needs\n– Identifying your core value proposition\n– Developing effective messages\n– Marketing messages \nNote*: The intended participants for these 3 workshops are growing and established business owners. \nTom Shimko is a SCORE Business Mentor who has helped many small businesses to apply a customer focus to improving sales and operations. He mentors on business strategy\, structuring a marketing plan for a defined and targeted audience\, brand positioning\, identifying new ways to grow\, and prioritizing impact. Shimko brings a unique background of senior management and consulting experience from leading Strategic Planning\, Marketing\, Market Research and Operations at Peppers & Rogers Group\, Pitney Bowes\, GE Capital\, AIG\, Prudential\, Opinion Research\, Danbury Hospital\, 1800Flowers\, Acxiom\, Space.com\, and others. He takes a practical view and approach grounded in the business-wide desire to know your customers\, “roll-up-your sleeves\,” prove measurable results\, and exceed forecasts. \nRegister at the event listing.
URL:https://goodmorningwilton.com/event/wla-score-simple-steps-to-a-well-run-business-communicate/
LOCATION:Wilton Library\, 137 Old Ridgefield Rd.\, Wilton\, CT\, 06987
CATEGORIES:Business,Educational,Library,Networking,Presentation,Workshop
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