WLA/SCORE: Simple Steps to a Well-Run Business – Communicate

The third session of this workshop series at Wilton Library focuses on how to communicate a business’ core value in marketing communications. What value do you add in addition to the products or services? Is there an effective message?

What will be covered:
– Price versus value
– Defining customer needs
– Identifying your core value proposition
– Developing effective messages
– Marketing messages

Note*: The intended participants for these 3 workshops are growing and established business owners.

Tom Shimko is a SCORE Business Mentor who has helped many small businesses to apply a customer focus to improving sales and operations. He mentors on business strategy, structuring a marketing plan for a defined and targeted audience, brand positioning, identifying new ways to grow, and prioritizing impact. Shimko brings a unique background of senior management and consulting experience from leading Strategic Planning, Marketing, Market Research and Operations at Peppers & Rogers Group, Pitney Bowes, GE Capital, AIG, Prudential, Opinion Research, Danbury Hospital, 1800Flowers, Acxiom, Space.com, and others. He takes a practical view and approach grounded in the business-wide desire to know your customers, “roll-up-your sleeves,” prove measurable results, and exceed forecasts.

Register at the event listing.