Some Wilton business owners are longstanding members of the community; others are newcomers trying something fun and different, inspired by what they’ve found in Wilton. Such is the story of Lyndsay Chaney, who founded branch & bloom, a local, floral bouquet subscription service that delivers fresh cut flowers to subscribers’ homes or workplaces weekly, bi-weekly or monthly. Chaney just recently put down roots in Wilton, and we wanted to learn more about how her business is growing. She graciously answered our GMW Business Q&A.
How long have you had your business?
Lyndsay Chaney: The idea of launching a flower subscription service first came to me in March. I officially launched my website on Aug. 7 of this year (2016). I’ve been open for business for about two months at this point.
How did it start?
LC: After working to some capacity in the floral industry on and off for the past six years, I recognized a change in customers’ desires and demands. People no longer view flowers as just a special occasion gift, but rather something that truly adds warmth, dimension and creativity to a space. People are looking for flowers to be a part of their home décor on a regular basis while at the same time looking for the right quality and price trade off. branch & bloom’s flower subscription plan satisfies both of these needs.
How long has your business been located in Wilton?
LC: Two months. My studio workroom is in my home and we moved to Wilton in August of 2015.
How did you get into this field?
LC: I have had a love for flowers for as long as I can remember. Flowers simply make me happy. Their natural beauty and scent are immediate mood boosters for me. From an early age, I would help my grandmother tend to her garden and ask to buy flowers at every grocery trip I’d go on with my mom. A few years after college I moved with my then fiancé to Washington, D.C. and started working part-time for the insanely talented floral designer Philipa Tarrant. When we recently moved up to Connecticut, I worked at Bon Fleur in New Canaan.
What do you love most about your job?
LC: Playing with flowers weekly! I am inspired by their natural beauty and love to mix textures and unique color combinations to surprise and delight my clients. There is nothing more fulfilling than making someone happy with fresh flowers.
What sets your business apart from any other?
LC: The experience. I want my clients to feel joy each time they receive a branch & bloom bouquet, whether it be weekly, bi-weekly or monthly. It’s that little special boost we all need when we’re juggling relationships, kids, careers and life. We hope having fresh cut flowers in your home brings warmth and happiness to your family every week. Feel free to join me on this floral joy journey.
How does your business fit with Wilton?
LC: Wilton is a town full of natural beauty. When I’m driving around town, I have to refrain from pulling over and clipping the unique wild flowers I see growing on the side of the road. I admire how everyone has preserved the land and cherishes the same things I do: nature, family and community.
As a new “transplant” what do you love about Wilton?
LC: There is a shared feeling of togetherness that I sense when I meet someone new each day. I was warmly welcomed into the Wilton Mom’s Club my first month here and I continue to meet likeminded people that are as loyal and dedicated to their families as they are their community.
What would people be surprised to learn about you and your business?
LC: I was so motivated and thrilled by the idea of receiving flowers each week that I decided to dive head first into launching my business. I found out I was pregnant a few months later. I joke that I am having twins, my business and my baby boy.
What was the most memorable work experience you’ve had?
LC: Seeing my first branch & bloom floral design in the lobby of Pure Barre Darien and seeing a stranger (guest) enter for class and gush about how gorgeous the flowers were.
Any funny anecdotes/recollections/stories from your work?
LC: I’m waiting for the really funny stories to come in time, but one thing I have found particularly odd is that my dog, Wrigley, has a strong dislike for seeded eucalyptus. Every time I use it in a bouquet, he darts the opposite way, which always makes me laugh.
What do you love about doing business?
LC: I enjoy interacting and sharing creativity with people and I love meeting new people who have a fondness for flowers.
What do you hope to teach or give your customers?
LC: My goal with branch & bloom is to spread flower joy to you in a way that is both convenient and affordable. Each week I introduce floral tips and list the names of flowers used in each bouquet since my hope is for you to learn something new and appreciate flowers like I do.
What kind of awards/accolades/brags would you like to share?
LC: Please take a moment to look at the testimonials I’ve received thus far on my Facebook page.
Also, I will be featured at a store on Rte. 7 in Branchville called Ally Bally Bee starting Oct. 1. I hope to schedule floral designing workshops starting in the spring if anyone is interested in getting involved or being a participant, please contact me!
How can people contact you?
LC: Never hesitate to email me at any time. Please also visit our website where you can click on links throughout the site to reach me via phone or email. Our website also has links to view our social media pages where you can message me directly through those avenues as well.
What other Wilton business do you like and would recommend to GMW readers?
Courtney Ann Photography, Sweet Pierre’s, The Painted Cookie, Blue Star Bazaar, Coffee Barn, Saltbox Press, Nod Hill Soap.