Wilton Officials: Last Call for Businesses Interested in Offering Senior Discounts
Over 20 Wilton businesses and organizations have expressed interest in joining a Senior Discount Program proposed by town officials. Now, Wilton Social Services director Sarah Heath is hoping additional businesses will provide their information and feedback on joining the program as plans solidify to launch.
The Senior Discount Program will provide a comprehensive guide to discounts offered to senior residents (age 65 and older) at participating Wilton-based organizations and businesses. All Wilton based businesses and organizations are invited to complete an on-line survey to identify currently available discounts or to express interest in offering discounts to seniors. The survey, which takes less than five minutes to complete, will close in mid-January.
“We are thrilled that so many Wilton businesses and organizations are interested in participating in the Senior Discount Program. We think this is a great start to what will be a wonderful program for our seniors,” Heath said.
Participating businesses and organizations will be listed in an on-line Senior Discount Program brochure and senior residents would only need to show their ID to qualify for available discounts. The brochure would list participating businesses and organizations and their associated discounts, as well as provide information on discounted and free services provided by the Town of Wilton. While the brochure would primarily be an on-line resource, printed copies would also be made available at the Wilton Senior Center and other designated locations around town.
A number of neighboring communities, including Ridgefield and Fairfield, offer similar programs which have been very well received by both businesses and senior residents. A number of Fairfield businesses reported they saw a significant increase in foot traffic and increased sales. This program would encourage seniors to shop locally and enjoy savings while spending is kept in the Wilton community. The Board of Selectmen, the Wilton Economic Development Commission, and the Wilton Chamber of Commerce have all shown their support for the program.