Ring’s End, has joined the campaign for breast cancer awareness by adding pink ribbon hats to its best-selling line of co-branded fall apparel. Pink ribbons, and the color pink in general are international symbols of breast cancer awareness.

“You wouldn’t expect to see pink hats for sale in a lumberyard, but we all know someone who has been touched by the disease. We wanted to do our part to help the cause,” says David Campbell, president and CEO of Ring’s End, Inc., an independent lumber and building materials retailer with stores throughout CT and Westchester.

In addition to the pink ribbon, the hats bear the trademark “RE” logo as well as the Marvin Windows and Doors logo. Marvin, a longtime Ring’s End partner is co-sponsoring the campaign.

The hats are now available for $15 at the Ring’s End Wilton store (129 Danbury Rd.) as well as the other stores in Darien, Bethel, Branford, Fairfield, Lewisboro, New Milford, and Niantic. All proceeds will be donated to Pink Pledge–a month-long, community-wide, awareness and fundraising campaign to benefit the Norma Pfriem Breast Center in Fairfield and at Bridgeport Hospital, which provides medical and compassionate care to ALL women, regardless of their ability to pay–and the Susan G. Komen breast cancer foundation.