Join professor, consultant, and coach Jay Mandel's transformative workshop at Wilton Library, inspired by his book Brand Strategy in Three Steps. Merge personal and professional values with strategy, discovering authenticity, and rejecting shady tactics. Evolve into a principled yet successful business – because your values define your value! - Achieve business success by aligning personal […]
Please join Wilton Library for this informative SCORE workshop. Social media is becoming increasingly important for businesses. Understanding the interests, preferences, and behaviors of your customers will help you to create content that resonates with them. You also want to consider which platforms your customers are using so you can tailor your content to fit […]
Get your questions about managing and growing your business answered by real entrepreneurs in the community. With Ivonne Zucco as the highlighted speaker for this workshop at Wilton Library, she will discuss managing and growing a business with workshop participants. The discussion focuses on what many business owners need to know about the most effective […]
Join Wilton Library for a small business presentation hosted by SCORE on Target Marketing. Historically, the classic "sales funnel" characterizes the "sales lead generation" process. With this technique, the seller casts a wide net over a large group of prospective customers with hopes of connecting with interested clients. Today’s digital world and related resources provide […]
Join Wilton Library for this helpful presentation on online safety. No one wants to be the victim of identity theft, lose important data, or find that their computer has become infected. Yet, these are all far too regular occurrences. In this class, participants will learn about the threats that are lurking and how to best […]
The Future of Innovation — John Kao, Turing Fellow at Yale’s Digital Media Center In the 17th year of Wilton Library and Wilton Historical Society's collaboration, the scholarly lecture series focuses on the theme of “Innovation, Disruption, Revolution: The Impact of Technological Advancement.” In this lecture, John Kao presents a contemporary view of what innovation is, […]
The first session of this three-part workshop series at Wilton Library focuses on the current state of a business — the people and the numbers. This will discuss how to better understand the financials and key metrics, as well as optimizing relationships with the business' people: employees, clients and suppliers. What will be covered: - […]
The second session of this three-part workshop series at Wilton Library focuses on the business life cycle, which involves determining the phase a business is in and strategizing for that particular phase. What will be covered: - A business life cycle's 5 Stages - Including the “Exit Plan” - The differences in strategy for each […]
The third session of this workshop series at Wilton Library focuses on how to communicate a business' core value in marketing communications. What value do you add in addition to the products or services? Is there an effective message? What will be covered: - Price versus value - Defining customer needs - Identifying your core […]
Join Wilton Library on Friday evening, Apr. 25, for a special author talk program with Wilton's First Selectman Toni Boucher as we celebrate the publication of her first book, The Husky Effect: How UConn is Creating the Entrepreneurs of the Future, a deeply personal story of entrepreneurship and ingenuity as well as a thoughtful exploration of the spirit […]
