New Store ‘frock & frill’ Opens Today, Will Thrill Wilton Shoppers

There’s a new shop in town.

Local retail favorites Lauren Robak and Melissa Thompson have teamed together to open frock & frill, Wilton’s latest shopping destination for clothing, gifts, jewels and accessories for girls aged 7 – 16 and women of all ages.

Located at 237 Danbury Road in the former Wilton Family Eye Care and next to the Naked Greens plaza, the classic yellow colonial turned boutique delivers a cozy and unique shopping experience across multiple rooms. The abundance of natural light, hardwood floors and fireplaces are welcoming and invite guests to linger and shop at their leisure.

“The space is very homey and completely charming,” Thompson said. “Lauren and I were drawn to it immediately. The different rooms offer an organic flow, which made it easy for us to set up multiple vignettes, setting different tones throughout. It is a perfect set-up to encompass all of the different items we have for sale.”

Thompson previously was one of the owners of krik-it, the children’s clothing store formerly located in  Stop & Shop Plaza. Robak owned Une Minette, which was located next door.

This go-round, the women have expanded their business model beyond clothing to include a variety of accessories and gifts. From lip glosses to hand lotions to candles, the idea is to offer small pick-up pieces for customers of any age bracket. “We don’t want our shoppers to leave empty-handed,” Robak laughed.

Providing this multi-dimensional shopping experience is deliberate and nostalgic. “My favorite childhood memories come from the summers I spent with my mother and grandmother shopping the small clothing and antique boutiques that line the streets on the North Fork of Long Island. It was such a bonding experience and my goal is to recreate that experience for our customers when they go from room to room to browse our broad selection of products,” Robak explained.

The new store’s owners’ passion for fashion is long-standing. Robak points to the scene in Gone with the Wind, when Scarlett O’Hara rips down the green velvet curtains and turns them into a dress, as her own ‘a-ha moment,’ discovering that the creative and transformative art of clothing suited her to a tee.  Thompson’s interest in clothing began at the age of 16, when she landed her first job in retail. That work experience was so impactful she set her sights on opening her own boutique one day.

As frock & frill’s partners prepared to open the shop’s doors today, they said they look forward to reconnecting with, and bringing the latest styles to, their loyal Wilton customer base. Their roots in the community are reflected in carrying the products from local artisans, which include Lindsay Bartlett Designs, Southern Yankee, and Vagabond’s Daughter, as well as their planned calendar of events, which will include Fashion Night Out, scarf-dyeing and jewelry making workshops, and children’s decoupage crafts. “Like” their Facebook page to stay in the know of all things related to frock & frill.